Performance Marketing (Advanced)

This course focuses on advanced performance marketing strategies to run and scale profitable ad campaigns. Students will learn funnel strategies, including TOFU–MOFU–BOFU, understanding the customer journey, and creating effective offers.
It covers advanced advertising techniques such as campaign scaling, retargeting, and using lookalike audiences to reach the right customers. The course also teaches conversion tracking through pixel setup, event tracking, and measuring performance using ROAS.
Additionally, students will learn how to optimize campaigns using A/B testing, budget scaling, and data analysis to improve results.
To apply their learning, students will run an optimized campaign, gaining real-world experience in performance marketing.