Digital Marketing Basics

This course introduces the fundamentals of digital marketing, starting with an understanding of what digital marketing is, its growing scope in India, and the different online channels used for promotion.

It covers social media fundamentals, including major platforms, types of content, and basic audience targeting techniques. Students also learn the basics of SEO, such as keywords and the difference between on-page and off-page optimization.

Additionally, the course provides an introduction to paid advertising, explaining how ads work, campaign basics, and the difference between lead generation and brand awareness.

To build practical skills, students will complete an assignment by creating an Instagram page and publishing 5 posts, helping them apply their learning in a real-world scenario.