Advanced Digital Marketing

This course focuses on building practical knowledge of the digital marketing ecosystem, including customer journey, funnels, and audience understanding. Students will learn how to run paid ad campaigns on Meta and Google, including campaign setup, targeting, and keyword strategy.

It also covers lead generation fundamentals such as landing pages, lead forms, and basic funnels to capture and convert leads.

To apply their learning, students will create a complete ad campaign, gaining hands-on experience in performance marketing.